Getting started with branding and design

For a business, particularly one starting up, having a clear visual identity is key to success. 

Potential customers need to be able to identify your products or services, and a strong brand will make this much easier. But what exactly is branding, and how does design play into it?

At its simplest, branding is the process of creating a unique identity for a business. This includes everything from the name and logo to the overall look and feel of the company. Design, then, is the visual expression of the brand. A good design will communicate the key messages of the brand and help it to stand out from the competition.

So why is branding important? A strong brand can make a big difference to a business. It can make customers more loyal, attract new customers, and increase the value of the company. A well-designed visual identity will also make the brand more memorable and recognizable.

If you’re starting a business, or if you’re looking to refresh your brand, then working with a branding agency or a designer can be a great investment. They can help you to create a strong and distinctive brand that will help your business to succeed.

How to get started with your businesses branding

If you’re a company that is just starting out, you’ll need a professional designer or marketer to help you develop your brand.

There are lots of reasons to hire a professional designer – whether you need help with your logo, branding, website, or marketing materials. A good designer can help you communicate your brand’s story and values, reach your target audience, and stand out from your competitors.

But even if you’re not ready to hire a full-time designer, there are still plenty of reasons to seek out professional help when you need it. A designer can help you see your business with fresh eyes and come up with creative solutions to problems you may not have even realized you had. As well, designers are experts at their craft and can work quickly and efficiently to get the job done. This saves you time & crafts a more professional business presence.

The first step in creating a strong brand is to start a branding strategy and document that creates a standardisation across your entire on and offline presence. You want consistency to not only attract prospective customers but to also to develop trust and loyalty. 

What goes into a good brand strategy

The first step in branding is to define what it is that you want to communicate. What are the key messages that you want to communicate to your customers? What makes your business unique? Answering these questions will help you to develop a clear positioning for your brand. Essentially, how do you position your business within the marketplace?

Second, you want to make sure that your visual identity is appropriate for your target audience. You don’t want to use bright colors and playful fonts if you’re targeting a more corporate audience. 

Finally, you want to make sure that your visuals are consistent across all of your marketing materials. This means using the same colors, fonts, and logo on your website, business cards, social media, and more. The best way to ensure consistency with your brand is to have a handy brand document for yourself and anyone representing your business. 

What goes into a good branding document

When you think of a brand, what comes to mind? A logo? A color scheme? A specific typeface? A tagline or slogan? All of these things are important elements of a branding document, which is the cornerstone of your brand strategy.

Within the document is the collection of all visual elements a brand uses to communicate with its audience. This includes everything from the logo and color palette to the typography and design style. Essentially, it’s all the “stuff” that you see when you come into contact with a brand. And when done right, it should be cohesive, recognizable, and memorable.

Take the next step in starting your branding and design strategy

Creating a visual identity for your brand is important if you want to stand out from the competition. It’s what makes your brand instantly recognizable, and it’s a key part of building a strong, recognizable brand.

To get started, simply schedule a meeting with Bubblegum Group and we will walk you through the process from start to finish.